In a shock-firing on Wednesday’s edition of The Apprentice, promising businesswoman Iasha Masood was sent home by Lord Sugar.
But the cheery budding entrepeneur, 27, told MailOnline afterwards that things have only gotten better for her since exiting the show.
‘I am so so gutted that I went out but I think, being a kind person, I got sidelined a bit,’ she explained. ‘I know that I am fair and ethical and I believe in being nice in business.
Sent packing: In a shock-firing on Wednesday’s edition of The Apprentice, promising businesswoman Iasha Masood was sent home by Lord Sugar
‘Kindness is important in business – but it’s less fun to watch. It’s a shame that the process is like that, but I know I’d rather watch drama than a nice person.’
Iasha – an account manager from Manchester – went on to admit that the business plan she had submitted to the show was not her best work.
‘When I found out I was going to be on the show I had about two weeks to do [the business plan]. And it wasn’t very good. I was so upset and down and disappointed when I got fired, so I literally tore it up and decided to start from scratch.
‘I worked for three months solidly, wanting to get the product to market before the show started to air on TV. I’d work 19 or 20 hours a day. And now I have actually launched the business and sales have been flying out.
Hopeful: Iasha also revealed how she’d react if Lord Sugar now became interested in investing
‘Even [Lord Sugar’s aide] Claude [Littner] got in touch and tweeted about it and because of him I got some orders. I really do owe him a thank you.’
Iasha’s product is not what she had pitched in her application for The Apprentice. She re-thought her business and now sells customisable electronic facial skin cleansers.
‘[Lord Sugar] is probably wondering what I’m doing,’ she said. ‘If I could speak to him now I’d apologise for submitting the original plan, which wasn’t very good. I’d not had the time to conduct any market research, which is very important. Two weeks is not very much time to do all that when you are already working a full-time job.’
Iasha also revealed how she’d react if Lord Sugar now became interested in investing.
Understanding: ‘From a character perspective I didn’t stand out enough I guess’, she said
‘I’d tell him he’d have to fight off the other investors!’ she said, wryly. ‘I’d send him into an Apprentice-style process to invest!’
Iasha’s performance on the show was far more impressive than many of the candidates still in the process.
She achieved a record-breaking win as the Project Manager on one task and was seen to be a rising star with promise.
‘It came as a shock,’ she admitted. ‘I thought that I was doing well. But I think, from a business perspective, it was a fair decision. From a character perspective I didn’t stand out enough I guess.
‘Lord Sugar looks at many things: the business plan, performance, other factors. I am definitely a better business person from this process and at the end of the day, I got what I went in there for!’
The Apprentice continues next Wednesday on BBC One at 9PM.
It was all going so well: She achieved a record-breaking win as the Project Manager on one task and was seen to be a rising star with promise