Amazon Prime Day 2021 is here and over the next 48 hours the mega-retailer is offering millions of deals across its site on everything from homeware and technology to beauty, fashion and gaming.

The annual shopping extravaganza sees Prime members across the globe treated to great discounts across all categories including huge savings on Amazon Devices, up to 50 per cent off makeup from L’Oreal Paris, Rimmel, Maybelline and Real Techniques and up to up to 30 per cent off toy brands including Barbie, Fisher Price and Hot Wheels.

How to become an Amazon Prime member 

To be eligible for the deals and discounts on Prime Day, shoppers need to be an Amazon Prime member.

If you’re not yet a member and want to take advantage of the deals on Prime Day, you can sign up for a free 30-day trial



Promotions were unveiled in the early hours of Monday and will run until midnight on Tuesday as customers rush to get their hands on the best deals – which include up to 35 per cent off smartphones from Samsung and Garmin and up to 30 per cent off large appliances.

Highlights are the Fire TV Cube for £59.99 (was £109.99), Fire TV Stick 4K for £26.99 (was £49.99) and the Fire HD 10 Tablet at £79.99 (was £149.99). 

This year’s summer dates for Prime Day mark a return to the norm for the company; historically Amazon has held its shopping extravaganza in mid-July but delayed the event until October in 2020 due to the COVID-19 pandemic.

To get the best bargains, UK-based banking service thinkmoney offered their top tips – including using the Lightning Deals, where items are cheaper for just 30 minutes, asking Alexa to make a purchase if you’re short on time and create a priority order wish-life beforehand so you don’t overspend.

The firm also noted customers should make the most of the extra £6 you can get for every £50 gift card you purchase; the offer is limited to one reward per Amazon account and for new Top Up customers only.

But it’s not just Amazon offering amazing sales today; rival retailers such as and Shoeaholics have also unveiled a host of bargains across homeware, technology and fashion and beauty.

Here, FEMAIL rounds up some of the best deals to be had on Amazon and high street outlets online… 


Echo Dot (4th generation) £24.99 (save £20)

Amazon’s most popular smart speaker enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible. 


Fire TV Stick 4K with Alexa Voice Remote  £26.99 (save £23)

Enjoy brilliant picture with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+. Launch and control your favourite movies and TV shows with the Alexa Voice Remote. Use the dedicated power, volume and mute buttons to control your compatible TV, soundbar and receiver. 


Fire TV Cube  £59.99 (save £50)

Fire TV Cube is the only streaming media player that lets you control your compatible satellite box with the sound of your voice, enabling you to put down the remote and dive straight into your favourite films and TV programmes. 


Fire HD 8 Tablet  £39.99 (save £50)

With its 8-inch display and up to 64GB storage capacity, the all Fire HD tablet is great for reading, browsing the web, watching videos and listening to music. It now comes with USB C for easier charging and is 30 per cent faster thanks to its 2.0 GHz quad-core processor. 


Fire HD 10 Tablet  £79.99 (save £70)

This tablet has a 10.1″ 1080p full HD display and 32 GB of internal storage. Up to 12 hours of reading, browsing the web, watching videos and listening to music with USB-C port for easy charging. 


Echo Buds  £49.99 (save £70)

Enjoy premium sound, limit background noise with Bose Active Noise Reduction, and get up to five hours of music playback on a single charge with Echo Buds, which give you hands-free access to Alexa. 


Amazon Echo Dot (3rd Gen)  £19.99 (save £20) 

Amazon’s most popular smart speaker now comes with a fabric design and improved speaker for richer, louder sound. It enables you to voice control your music using Alexa and steam songs from Amazon Music, Spotify and others, as well as listen to audiobooks from Audible. 


Echo Flex  £9.99 (save £15) 

This plug-in Echo device lets you get help from Alexa in more places in your home. Use your voice to set timers or create daily reminders. Check the news, weather or traffic. Ask for sports scores, film screening times or restaurant opening hours. 


HP Chromebook £479.99 (save £120)

Work and play all day with the power and performance of a 10th Generation Intel Core i3-10110U processor, long battery life and ample storage when purchasing this HP Chromebook.


AUSDOM webcam  £19.99 (save £10)

Ausdom AW33 is equipped with an omnidirectional microphone, coupled with a noise reduction function that filters out external background noise, making the sound purer and clearer. It has full HD 1080p video calling and recording, as well as automatic light correction technology. 


Green Chipolo ONE  £17.60 (save £4.40)

Chipolo ONE is a tiny Bluetooth item finder to easily attach to all the essentials. It’s available in a range of super-bright colours for the perfect accessory and has the longest battery life, water-resistant, and loudest sound on the market. 

It also includes selfie mode which means you can click the Chipolo and your phone can take that selfie from a distance. 


Echo Show 5  £39.99 (save £40)

With a neat and compact 5.5-inch touch screen display, the Echo Show 5 helps you manage your day, watch videos and connect with friends and family. It has Alexa built-in and is perfectly sized for a bedside table or kitchen counter-top. 


Kindle  £49.99 (save £20)

This Kindle has an adjustable front light which lets you read comfortably for hours, indoors and outdoors, day and night. It also offers a 167 ppi glare-free display that reads like printed paper, even in direct sunlight. 



Blink Mini  £21.99 (save £13)

Amazon’s Blink Mini is a indoor, wired security camera with motion detection and two-way audio that lets you monitor your home day and night. See, hear and speak to people and pets in your home through your smartphone with Blink Mini’s live view and two-way audio features.


SwitchBot Curtain Rod  £59.30 (save £25.70)

The SwitchBot Curtain is a small wireless device that makes any curtains smart with a 30-second installation. After attaching to your curtain, you can open and close it with your smartphone. Or, just set a schedule to automatically open or close the curtain. 


10 Seat Rattan Garden Dining Set  £934.99 (save £665)

Whether you are cooking up a storm with a BBQ, or just offering light refreshments, this grey rattan garden furniture range offers multiple seating options. It’s a sofa set that also comes with a garden bench. Meanwhile, the premium rattan weave ensures longevity and outstanding weather resistance.


Kitchen Trolley £119.99 (save £71)

This wood kitchen trolley offers plenty of storage space for various utensils thanks to its worktop, drawer and cupboard. It also has three storage shelves – one specifically for wine bottles – and one towel rail. 


Rattan Sun Lounger  £549.99 (save £350)

With this high-grade rattan sun lounger from Yakoe you will transform your garden, terrace, balcony or spa area into a real well-being oasis. On sunny days, the sun loungers convertible sun roof offers soothing shade and wind protection. 


Shoe Bench with Seat  £62.99 (save £44)

A combination of shoe organiser and entryway bench, this product provides a seat for putting on shoes and a neat space for organising your items in your hallway. Made of high quality rustic effect wood with removable cushion, this metal frame provides extreme stability.


Sheridan Towel Collection  £8 (save £8)

These towels are made with 100 per cent cotton using Hygro technology. This spinning technique captures water faster for ultimate absorption, whilst maintaining the plush feel of a towel. 


Breville Halo Digital Air Fryer  £89.99 (save £10)

Breville Halo Air Fryer allows cooks to fry, bake, grill and roast with just half a spoon of oil. The large 5.5 litre basket is ideal for family meals and has enough space for a whole chicken. There’s presets for fries, chicken, vegetables, steak and fish along with manual options to tailor cooking to your liking.


Breville All-in-One Coffee House  £198.98 (save £21.01)

The All-in-One Coffee House makes your choice of espresso, filter coffee or capsules in one compact machine.

 For an espresso, a 15-bar pump provides quality espresso with a rich cream, whilst the steam wand allows you to create the perfect micro-foam for those coffee shop style cappuccinos, lattes and flat whites. 


Instant Pot Duo 7-in-1 Electric Pressure Cooker  £59.99 (save £30)

The Duo does everything you can do with 7 other appliances: pressure cooker, sauté pan, steamer, slow cooker, rice cooker, food warmer, and yogurt maker. Clear the clutter from your counter and do it all with just one tool. This 5.7 litre pot comes in brushed stainless steel and black. 



Pour Moi Heatwave Scoop Neck Control Swimsuit  £23.40 (save £15.60)

This Heatwave Control Suit is a flattering and shaping one piece swimming costume that’s designed with the perfect fit in mind, according to designers Pour Moi. The v-neckline gives a great shape and creates added glamour, while the hidden control panel offers coverage and holds you in where you want it to.


Teeth Whitening Kit by Cambridge Whites  £14.99 (save £10)

The Teeth Whitening Kit by Cambridge Whites claims to make teeth 12 shades whiter following a completed seven-day course. Some customers can see incredible results after just one 30 minute use, claims the company. The kit includes 3 x 5ml Teeth Whitener Syringes, 1 x 5 Bulb LED Light, 1 x Mouth Tray, 1 x Instruction Manual, 1 x Shade Guide. 


Dr. PAWPAW Original Balm  £3.27 (save £3.68)

The bestselling Dr. PAWPAW Original Balm is a multi-purpose balm suitable for lips, skin and hair. Offering a soothing and smoothing effect, the salve is formulated with a cocktail of nourishing ingredients to treat a number of concerns from dry skin to unruly eyebrows. 


Pour Moi Zip Front Lightly Padded Sports Bra  £19.60 (save £8.40)

This non-wired and lightly padded bra supports your bust giving you great shape whilst feeling light and comfy thanks to the added stretch and breathable material, claim the designers. The adjustable straps and a J-hook fastening also allows you to convert the style into a racer back.


Carvela mule £59 (save £60)

The latest mule from Carvela features a black upper drenched in monochrome embellishments and squared-off open toe. 

But really, it’s all about the heel, which offers 75mm of height and a cleverly sculpted shape.


Revamp Straightening Brush £66.66 (save £33.33)

Featuring a combination of DeepForm extra-long cool bristles to detangle large sections of hair, and hot ceramic bristles for sleek and smooth styling, this brush also includes powerful ionic jet technology to eliminate frizz all the way from the root to the ends. 


BRAUN – Series 9 9390cc  £184.99 (save £315) 

Featuring 5 shaving elements to capture more hair in one stroke for a flawless shave, the Series 9 provides both a close and gentle shave without compromise. The electric razor uses sonic vibrations to glide over the skin and is also suitable for wet or dry shaving. 


Vans Men’s T-Shirt  £12.05 (save £7.95)

The Vans T-Shirt has been designed with 100 per cent carded ringspun cotton for a high-quality, soft, light and comfortable finish. It also features short sleeves and the brands signature logo on the front. 


Columbia North Cascades T-shirt  £10 (save £15) 

Made from high quality cotton, this T-shirt from Columbia keeps you comfortable as you go about everyday life. In the short sleeve, crew neck classic style, it’s complete with the ever-reliable classic logo across the chest and back for a signature impact. 


OriHea Sleep Mask  £9.99 (save £10)

Made from premium memory foam with soft silk lining, the £8.49 OriHea Sleep Mask helps you nod off quicker at night

Made from premium memory foam with soft silk lining, the £8.49 OriHea Sleep Mask helps you nod off quicker at night

For a deeper and undisturbed night’s sleep, this 3D eye mask which is now half price is a great way to help you doze off while blocking out light. And unlike some sleep masks, this one has indents, so the mask doesn’t touch your eyelids and won’t put pressure on your eyes. 


BOSS Mens Trunk 3P  £18.13 (save £20.87)

Amazon has a range of men’s underwear to choose from, including 54 per cent off these bestselling BOSS Men’s Trunks (3-pack). The stylish multipack contains three classic black trunks, although there are several colourways to pick from. Overhauling your underwear drawer has never been cheaper. 




Chilly’s Bottles  £12 (save £12)

The popular stainless steel reusable water bottle has a double wall insulation which maintains temperatures inside regardless of the temperature outside. 


Tofuture Tofu Press  £18.74 (save £6.25)

High in protein and low in fat, tofu has been hailed as a vegan superfood staple for years, but the high water content can compromise the texture and flavour potential – enter the Tofuture Press. 

By squeezing the water out of tofu prior to cooking, the Tofuture Press unlocks the taste of the dish.


Savyll Non-Alcoholic Cocktails  £12.74 (save £2.25)

The Savyll Beverage Company believes everyone deserves classic and distinguished alternatives to alcohol when choosing not to drink.  As such, they’ve crafted this range of ready-to-serve, alcohol-free cocktails that promises to recreate the familiarity of the world’s most popular cocktails.


Case of 58 Gin Raspberry Hard Seltzers  £25 (save £5)

58 Gin’s hard seltzers are created from its premium London Dry Gin, natural fruit flavours and the purest sparkling waters. Containing no artificial additives, no added sugars or sweeteners, the drink is 67 calories per can, as well as being vegan.


&Soda – 12 cans  £19.60 (save £8.4)

Available in three flavours, &SODA is produced using triple distilled vodka and all natural flavours making the drinks vegan, gluten and sugar free and less than 100 calories per can.



Cubo Ai Plus Smart Baby Monitor (Includes 3 Stand Options)  £199 (save £90)

This device includes proactive A.I. safety detection alerts which notify parents of face-covered incidents, rollover events and danger zone risks such as a baby climbing out of its crib or a toddler entering a forbidden zone in the kitchen. In addition to this, the smart A.I. also captures baby’s cutest moments, so you and your loved ones will never miss a milestone. 


Colgate Magik brush  £11.25 (save £3.75)

The Colgate Magik brush is the manual toothbrush with Augmented Reality. Connect the brush to an app on your phone and, as your child brushes, they will be able to travel through games, fighting cavity monsters. Afterwards the app will provide you with a personalised mouth map to show you where your child has brushed and where they have missed. 


Trust Gaming Desk  £89.99 (save £60)

Let your PC and peripherals take centre stage with the Trust GXT 711 Dominus Gaming Desk. 

Seated at this desk, you’ll have a maximised performance surface with features that all PC gamers will appreciate. 


GeoSafari Jr. Kidnoculars  £9 (save £3) 

These binoculars for kids are perfect for children aged 3-7. Kidnoculars have enlarged, focus-free eyepieces which are more than three times the size of ordinary binoculars, and perfect-fit goggles with placement guide that enable young children, even toddlers, to see up close. 


Barbie Dreamhouse Playset  £157.99 (save £70.22) 

​Measuring an impressive 3 feet tall and 4 feet wide and featuring 3 stories, 8 rooms, all-angle play, a working elevator and pool with slide, the Barbie Dreamhouse encourages young imaginations to move into this dollhouse and set up a dream home. 


iBaseToy Splash Pad Sprinkler for Kids  £19.99 (save £6)

If you’re reluctant to spend time and money on an inflatable pool this summer, it might be worth investing in this sprinkler pad – now 23 per cent off. A great way to enjoy some cool relief from the current heatwave, it’s sure to keep the kids occupied for hours. 


Source: Daily Mail UK

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