It sounds like a great idea, giving up booze for a month and giving our livers a rest.
But research reveals that more than half of those who start Dry January are likely to give up by the second week.
Two in ten admit they won’t last the whole month without booze and three in ten will be happy to stick it for just two weeks.
Needing a drink at the end of the day, wanting to socialise and not wanting to miss out are among the reasons adults give up.
A spokesman for Volvic Touch of Fruit flavoured water, which commissioned the study of 2,000 adults, said: ‘The survey shows how easy it is to fall off the wagon.
Research reveals that more than half of those who start Dry January are likely to give up by the second week
‘We all look forward to enjoying those naughty little treats every now and again, and to give them up completely is quite a task.
But it’s not only the booze that defeats us in the New Year – abstinence from chocolate, smoking, biscuits and social media also fall by the wayside.
Finding something else to turn to after a bad day will be the biggest ‘Dry January’ struggle for a third of those polled.
And 31 per cent will be pining after the taste while 29 per cent will find it difficult to miss out during social occasions.
Almost a quarter (22 per cent) can’t bear the thought of not drinking at a social event – while for 32 per cent, this will be their biggest temptation.
Other enticements include a bad day in the office (28 per cent), going out for food (27 per cent) and the classic fear of missing out in general (26 per cent).
But despite this, 43 per cent are doing it to improve their health and 36 per cent are keen to lose weight.
Other incentives include saving money (35 per cent), while more than three in ten are up for a challenge and want to prove they can give up the bottle.
Wine will be missed by 36 per cent and will also be the biggest lure for 21 per cent, according to the OnePoll study.
And for nearly a third, beer will be the hardest tipple to bid a temporary farewell to.
For the more exotic drinkers, a quarter will miss margarita and strawberry daiquiris – while 23 per cent will have the biggest cravings for mojitos, pina coladas and sex on the beach.
Source: Daily Mail UK